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The Alameda County Fair opened yesterday, and this year observes the 100th year since it first opened with new rides, activities and special discounts. Plus anyone 100 years or older gets free admission.

The 2012 Fair runs through Sunday July 8. People can save 33% on tickets if purchased by the end of the day today at Berry Patch, Juice & Java Express, Round Table Pizza, Sincerely Yours Cards & Gifts, and Yolatea.

The annual Pleasanton Fair Parade, which marches down Main Street, will begin at 9:30 a.m. Saturday.

This year's special fair festivities include $1 admission and $1 rides on the first day of the Fair, and a kissing contest on June 24 where couples must kiss for 100 consecutive seconds and then eat cotton candy placed between their mouths.

A new log ride, the White Water Flume, is being introduced to the Fair this summer, expected to be popular on hot days for those who don't mind a little splash.

Concerts this summer include, among others, Salt-N-Pepa on June 24; Jars of Clay, June 27; Hoobastank, July 6; and Kellie Pickler, July 8.

Fireworks shows will take place each Friday night during the Fair, starting around 9:30 p.m.

From horse races and baking contests, to Ferris wheels, fireworks and funnel cakes, Pleasanton residents are anticipating a great centennial celebration.

For more information, visit www.alamedacountyfair.com or call 426-7600

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